Electronic cigarette Market, also known as e cigarette, has become a commodity in demand and also a topic of everyday discussion. The government like the public and corporations is in a state of dilemma regarding the various aspects of the usage of e-cigarette; its viability as a safer option to the conventional cigarette, the varied rules and regulations imposed by authorities in different countries, and the market scenario from business perspective.
Acquisition has been identified as the key market entry strategy for tobacco giant, as per the latest report by BIS Research on global electronic cigarette market (2014-2024). Similarly, the study identifies new product launch as the key go-to-market strategy for small companies. There are strong indications of tobacco corporations taking over these independent companies in what could be seen as an effort to consolidate the cigarette and e-cigarette market.