Since the advent of e-cigarette, the United States has been the largest revenue generating region in e-liquid and e-cigarette market, with a dynamic nature of the market. The rising interest of big tobacco companies in the e-cigarette market gave a boost to the e-liquid market, with high proliferation in the demand of e-cigarettes and accessories. However, government regulations and taxation policies on e-cigarette and related products will affect the market in the coming years. The demand of e-liquid has surged in the market owing to the exponential growth witnessed over the past years. Companies are making new consortiums and forming alliances to expand the popularity of e-liquids and an increasing number of convenience stores and online retailers are expanding their product offerings to attract the consumers.