BIS Research - Emerging Technology Market Intelligence

ACQUISTIONS: THE WAY FORWARD IN THE ELECTRONIC CIGARETTE INDUSTRY?

Nov 12, 2014 4:05:46 AM / by yash posted in Big Tobacco, e-cigarette, electronic cigarette, merger and acquistion, UK E cigarette market, vapor, Market Research Report

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Acquisition has been identified as the key market entry strategy for tobacco giant, as per the latest report by BIS Research on global electronic cigarette market (2014-2024). Similarly, the study identifies new product launch as the key go-to-market strategy for small companies. There are strong indications of tobacco corporations taking over these independent companies in what could be seen as an effort to consolidate the cigarette and e-cigarette market.

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