Adopting the latest technology and continuous innovation are the keys to transforming the real estate businesses. The real estate industry is being shaped by shifting market technologies, such as beacons technology, and the buyers’ behavior. Over the last year, one of the largest growing trends in real estate has been the shift from the physical touchpoints to a more targeted online experience.
Bluetooth beacons first emerged in 2013, taking the retail market by storm. Four years since then, and the retail industry still has the major share in the beacons market. Beacons in retail generally use proximity information to send personalized messages in loyalty programs, marketing campaigns, and other customer-facing efforts. They can also be used for data generation to understand customer flow in store or be used in monetization and reattribution campaigns.