The surge of electronic cigarette or E- Cigarette has witnessed a substantial growth as there has been a paradigmatic shift from traditional tobacco products. , This shift has led to an increased demand for different products such as e-liquid, refillable cartridge, atomizer, and battery. The e-cigarette market at the global level had witnessed profound transformation from selling only disposable cigarettes at its inception to selling VTMs (Vaporisers, Tanks and Mods) and closed tanks at present. According to the BIS Research report titled, ‘Global E-Cigarette and T- vapor – Analysis and Forecast (2017-2025),’ the market is expected to generate a revenue of $38.90 billion by the end of 2025, growing at a CAGR of 30.71% during the forecast period 2017-2025. The key factors for the significant growth is the lesser health risk as well as the cost as compared to the conventional tobacco products. Furthermore, e-cigarettes provide a varied range of flavours from desserts to fruits and methanol to classic, and this is escalating the growth of the market. Even, the new design of cigarettes allows the consumers to choose their own flavour and mix two flavours together.