Starting as an automotive aftermarket equipment, automotive navigation has come a long way since its inception. The in-dash navigation system was developed in Japan in 1987, and then in 1990, the first ever GPS system for automotive navigational use was introduced by Mazda in Japan. However, it was Garmin of the U.S.A which first introduced GPS navigation into general use in 1991. The dynamic automotive industry continuously goes through varied changes and innovations are a norm in this industry. These innovations are being fuelled by the declining fuel prices, low industry growth rate, the emergence of electric and hybrid electric vehicles in the market, improvement in automotive credit availability, aging vehicle fleet, and the emergence of disruptive trends such as carpool and ride-hailing services.