The electric vehicle revolution provides ample growth opportunities for stakeholders such as the investors and manufacturers that are involved in the EV ecosystem. However, it is also necessary for every stakeholder to identify critical risks that are generally overlooked due to the possibility of making huge profits before making significant investments in the market.

Strategizing investments is integral for the stakeholders to be successful in the EV market. In this regard, we at BIS Research are conducting an interactive webinar - ‘Strategizing Investments in EV Business: Transform your Risks into Rewards’, on January 21, 2020, 10:30 A.M. PST with Ryan Maughan as one of our esteemed guest speakers. Ryan is the Founder and Managing Director, AVID Technology Group Limited, who has spearheaded the growth and development of the organization. Our analysts interviewed Ryan Maughan for his insights on the recent market trends and developments across the EV market. Here are some of the answers shared by him:

1. Can companies such as Volkswagen, Ford, and Nissan capitalize on the opportunity provided by electric vehicles to improve their market shares?

Electrification is proving to be very disruptive to the market, and there are always opportunities there. There is also the other pull of regulatory compliance in several markets that is creating a perfect storm.

OEMs need good electrification and product strategy and if they get these two factors right, they have great opportunities for them. Otherwise, demand and regulatory compliance and fines may pose a challenge for growth. I expect we will see huge shifts in the market M&A activity at OEM and Tier 1 level as the market adapts to the onset of electric vehicles.

2. What are the engineering implications of developing electric vehicles, and how these shifts focus on electrical/electronic and software?

There are several software components in modern vehicles regardless of its type of powertrain. You could argue that a pure EV is simpler than a hybrid, in terms of complexity in system that a hybrid vehicle has.

Electrical and electronic development, including embedded software which have typically not been a core focus of the OEMs and big Tier 1s, is now the vast majority of the development effort in a vehicle program.

This brings an opportunity to have strong, scalable building blocks in electronics hardware and software stacks. Once these stacks are developed, they can be more easily redeployed than pure mechanical componentry.

For more analysis on the EV market dynamics, risk mitigation strategies, risk investment areas across the EV charging, EV battery, and EV manufacturing ecosystem, come register for our webinar! And have an interactive session with the experts themselves!

We look forward to your presence!