A dynamic industry like automotive always strives to outdo itself every year and the rate at which the innovations are taking place in the industry are an evidence of the same. The automotive giants are continuously engaged in research and development of new automotive technologies to reinvent and enhance the driving experience. With the increasing number of cars on road and the expectation that this number will further increase in the future, the focus of the automotive industry has shifted to ease the traffic congestion issue for the drivers.

The advent of technologies such as advanced driver assistance systems (ADAS) and connected car solutions has initiated a paradigm shift in the manufacturing and sales of automobiles. The increasing traffic congestion is a global issue faced by people daily in the developed as well as the developing countries. People are seeking comfortable as well as safe driving experience to get through the daily nightmare of the commutation. The significance of safety in automobiles is taking precedence in the market and automobile manufacturers are taking advantage of this demand with the introduction of ADAS and similar technologies.

The automotive industry has introduced an intelligent and innovative solution to this problem in the form of traffic jam assist (TJA) systems. This system consists of a set of functions, defined as level 2 automation by the International Society of Automotive Engineers (SAE), which aid the driver during heavy congestion on the road. The system controls the lateral and longitudinal movement of the vehicle, maintain a safe distance from the preceding vehicle, provide information to the driver of the obstructions on the path of the car, along with providing stop and go functionality according to the traffic movement. But the functionality is not fully autonomous yet and the driver has to monitor the system.

The innovators have also invented advanced traffic jam assist system, wherein the level 3 (conditional automation) systems are incorporated, which take control of the acceleration, braking and steering functions while exhibiting overtaking capabilities in a traffic jam scenario. Automated systems are finding their application in a large number of vehicles, showing an upward growth trend in the coming future. The support of the government of various countries across the world is acting as stimuli to usher in the age of automation in the automotive industry. By establishing various regulations promoting on-road safety and developing the infrastructure on the roads in compliance with the needs of autonomous and automated, the governments are playing an important role in the advancement of the autonomous vehicles market.

The global traffic jam assist systems market generated $1.08 billion in 2016 and is currently being driven by the expected increase in the number of autonomous vehicles and the increasing adoption of ADAS and autonomous driving features in these vehicles. Currently, the market is witnessing increased demand for the level 2 automation in the TJA systems and this trend is estimated to continue in the near future, however, a significant increase in the vehicles equipped with level 3 automation system can be expected.

BIS Automotive has conducted an extensive research on global traffic jam assist systems market, and compiled the observations and insights in a report titled ‘Global Traffic Jam Assist Systems Market, Analysis & Forecast – 2017 To 2026'. The market intelligence report aims at providing an in-depth analysis of the key development strategies, marketing strategies and market trend dynamics which include drivers, restraints, and opportunities prevailing in the industry.

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