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Healthcare Industry Expanding its Scope through Medical Mobile Apps

Smart phones and the mobile apps have been extensively used in various areas of healthcare industry such as health education, health management, data management, and health information. At present, there are more than 100,000 apps in the medical healthcare sector distributed over various online platforms. This number is expected to double in the next two years, as 200 new medical apps are introduced in the market each day. According to the market report compiled by BIS Research, titled ‘Global Mobile Medical Apps Market- Analysis and Forecast (2017-2025)’, the global medical mobile apps market is expected to attain value of U.S.$11.22 billion by the end of year 2025. In the forthcoming period, it is expected that the app category will reach the value 3,69,570 by the end of 2025.

Mobile medical apps are software programmes designed to provide various health related services through the electronic devices such as smartphones, tablets, and others. Medical apps hold an immense potential to reshape the market of healthcare industry due to the emergence of high speed networks such as 3G and 4G, greater accessibility, security, and affordability. However, there are some limitations in using the medical apps which are causing constraints in the market such as higher cost of research & development, lack of security of patient’s information and skilled professionals. Moreover, various teams across different companies are working to overcome these shortcomings.

As the number of chronic disease have been increasing over the past few years, the medical apps can provide relief to the health system by saving a huge amount of medical costs. For instance, in US, these health apps are widely used for various diseases such as diabetes, asthma, cardiac problems as well as pulmonary diseases, and thus manage to save approximately U.S. $ 7 million, annually. Further, it is expected that these apps would be able to garner the attraction of the leading market player such as Johnson & Johnson, Boston Scientific Corporation, Cohero Health Inc., Fitbit Inc., and Abbott Laboratories, among others.

The most widely used medical apps in the market are fitness, medical reference, wellness, nutrition and chronic disease management, among which fitness apps being the most dominant with 63 % of share in market.  Furthermore, diagnostic and remote monitoring apps are also growing at a noteworthy rate. The significant growth in these areas is driven by the increasing demand in the remote areas to reduce the gap between demand & supply of healthcare services and by the rise of chronic diseases. Geographically, the app market is segmented into Europe, North America, Asia- Pacific and Rest of the World (RoW). Presently, Europe is governing the market globally due to the rise in the smartphone users and the major initiatives taken by the government. In the forecast period (2017-2025), it is expected that Latin America and Asia-Pacific to grow at a higher CAGR of 23.1% and 22.1% respectively than Europe.

BIS Research has conducted an extensive research on the global mobile medical apps market and compiled the observation and insight in this report. The market intelligence report aims at providing an in -depth analysis of the key development strategies, marketing strategies and market trend dynamics which include drivers, restraints, and opportunities prevailing in the industry.

For further queries, please write to us at sales@bisresearch.com or call us at: +1 650 228 0182.

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