Hunting has been considered as an outdoor game for ages, and its popularity has grown over time with people’s rising interest in hunting and target shooting. Hunting is a major revenue generating industry in such countries like Zimbabwe, Belarus, Tanzania, and Kazakhstan, which offer packages for hunting seasons to hunters from all over the globe. Due to this increasing interest, the demand for small caliber ammunition has risen, and has boosted the small caliber ammunition market.

Traditionally, ammunition manufacturers set up production units to serve defense industry, for the high demands of ammunition, which is utilized in warfare, troops training activities, military modernization programmes and dismantling terrorist activities. But with the rise in the global economy and purchasing power of individuals, the commercial ammunition producers have discovered a potential market in the hunting and shooting ammunition. Both sportsmen and youngsters are taking a keen interest in trophy hunting and target or recreational shooting.

Global small caliber hunting and shooting ammunition market is a billion dollar industry, which generated $5.05 billion in 2015. The small caliber hunting and shooting ammunition market is expected to witness a robust growth. The drivers of this market are primarily the increased outdoor sports activities, rise in number of annual competitive sports and an upsurge in the participation of youngsters, especially females, in recreational shooting and hunting. A significant growth in the sales of consumer ammunition has been witnessed in the U.S., over the period of 2010 to 2014, and it is expected to grow substantially by 2025.

Geographically, the U.S. leads the global small caliber hunting and shooting ammunition market, however, Italy, Spain, Russia, Ukraine, China, Japan, Mexico, and Argentina are some of the countries which exhibit potential market and anticipate positive growth for the manufacturers. The Middle East and Africa region have emerged as a popular hunting destinations over the past few years and the small caliber ammunition market is expected to have a healthy growth in these regions. Countries like Saudi Arabia, Dubai, Qatar, Kuwait, Iran, South Africa, Zimbabwe, and Kenya, among others are increasingly becoming famous for tourism, with tourists influx from Asia, Europe and the Americas.

In terms of revenue, North America is expected to lead the global small caliber ammunition market, followed by Europe and Eurasian Economic Union (EEU) region. Hunting is one of the most profitable form of sports in which commercial lands are being used. However, the policies and regulations imposed by wildlife organizations, limiting the number of hunts of endangered animal species, are affecting the global small caliber ammunition market adversely. Furthermore, the programs carried out in order to restrict the usage of lead containing bullets, can limit the market growth.

BIS Research has compiled an extensive market research report on ‘Global Small Caliber Hunting and Shooting Ammunition Market- Forecast & Analysis, 2016-2025’. The market analysis report provides an in-depth analysis of the key development strategies, marketing strategies and market trend dynamics which includes drivers, restraints and opportunities prevailing in the industry.

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