Emerging Technology Market Intelligence Blog

The Burgeoning E-Cigarette Market

Written by BIS Research | Jul 29, 2015 2:52:04 PM

Since the last few years, the market for electronic cigarette, or commonly known as e-cigarette, has been propelling at a significant rate, due to the fact that numerous people have shifted their loyalties from traditional smoking to the newly emerged concept of vaping.  However, keeping aside the fact that e-cigarettes are increasingly becoming mainstream; a number of public health debates are emerging around the potential risk of misinterpreting vaping to be safer than conventional smoking.

E-cigarettes may just be as addictive as normal cigarettes. A new study by a team of the American University of Beirut and the Center for the Study of Tobacco Products found that e-liquids may contain the most addictive form of nicotine, and may not be as effective in making smokers quit traditional cigarettes. Therefore, a need for stronger regulation is being sought after by various tobacco companies, as has been the case in Australia, wherein the Cancer Council has expressed grave concern about e-cigarette being used as an entry-way to tobacco by teenagers. Even in Saskatoon, Canada, the issue of public vaping and a subsequent ban has come up after the devices were seen being used on the transit and city property. Quebec’s Bill 44 also serves as a step to reinforce tobacco control by reducing its use both inside and publicly.

Nonetheless, e-cigarettes are still not being completely regulated in many parts of the U.S., where there are around 450 brands being manufactured without any FDA or federal supervision. This is leading to a growth in the usage of these devices amongst the American teens since 2013.

The e-cigarettes market at present is at a noteworthy booming stage, especially in the developed regions, primarily due to a comparatively increased sense of health awareness. Nevertheless, governmental regulatory policies need to be implemented in developed as well developing countries in order to keep any signs of addiction in check.